Sunday, March 15, 2015

IBM at NRF: Retail's Big Show 2014

NRF: Retail's Big Show 2014
Javitz Center New York City
client: IBM 70' x 50' booth at entrance of Expo
Booth 3D Design and Renders Below
by Lauren Farrow

IBM reaction:
"Amazing... not just a booth, but an experience."


http://raptinteractive.com/NRF/NRF%202014%20Bird%20Eye%20View%20(2).jpghttp://raptinteractive.com/NRF/NRF%202014%20Front%20View.jpghttp://raptinteractive.com/NRF/NRF%202014%20Back%20Demos.jpg 
Booth Design:
Since this is a retail show, I designed the booth to be like a high end department store such as Barney's so that IBM can demonstrate their Merchant and Customer retail technologies. I organized it so that IBM's Merchant demos are in the center of the booth and their Customer technologies are on the sides of the booth. For the Merchant demos I created a space like a fashion designer's studio. For the Customer technologies I created (3) areas: Cafe, Housewares, Women's fashion. I mirrored the booth on both sides so that IBM can give (2) tours simultaneously.

http://raptinteractive.com/NRF/floorplan1.jpghttp://raptinteractive.com/NRF/floorplan3.jpg
http://raptinteractive.com/NRF/floorplan2.jpghttp://raptinteractive.com/NRF/floorplan9.jpg
http://raptinteractive.com/NRF/floorplan4.jpghttp://raptinteractive.com/NRF/floorplan6.jpg
http://raptinteractive.com/NRF/floorplan7.jpghttp://raptinteractive.com/NRF/floorplan8.jpg

Booth Set up in NYC
January 10 - 13, 2014
(It was scary to watch them hang the large vertical banners but they made it work!)


Night before Show Opening
Jan 13, 2014


I picked out all the furniture. The look we were going for was Vintage Chic. During set up we had to travel across Manhattan to go to a Target where we bought all the accessories.


The Show Opens and IBM's booth is packed!
Jan 13, 2014


22 comments:

  1. Replies
    1. Hi Sandra. You're here too, are ya :)

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    2. ... well, this is the cool place to be.
      ;-)

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    3. Hey there, Blue.

      It certainly is, Lauren:)

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    4. Well, hello Sandra! Have a great weekend.

      You, too, Lauren. :))

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  2. Awesome! Your design looks fabulous and seeing it come to life must have been amazing. :)
    ~Jess

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  3. Thanks! It was amazing... and a lot of work! I was lucky to do it with a great team of people.

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  4. I'm impressed. It looks fantastic. I can only imagine how much work you put into it.

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    1. Thanks Blue Grumpster! Yes, trade show booths like this one take many sleepless nights...
      Hey, I love your name and the quote on your blog from Roald Dahl. My mom is a librarian, so Roald Dahl was a beloved storyteller in our house!

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    2. Call me Blue. I own each and every Roald Dahl story. I just love his style.

      Sleepless nights.... Not too often, I hope.

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  5. Wow that is awesome indeed. The end result must have made it all the more worthwhile to see. Quite the accomplishment.

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    Replies
    1. I should've known... The Cat's where the party's at.

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    2. Thanks, Pat Hatt!
      Yes, it was great to see months of work come to life. We had a little party in NYC after set up. We even got pics with Elmo in Times Square.

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  6. Replies
    1. Thanks! It is always a good feeling to complete a major work. I am sure you writers know the feeling!

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  7. Welcome to blogland, and thanks for the follow.

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    1. Thanks, Rawknrobyn.... LOL, I love the name!

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  8. Rapt is right for this 'boothing experience.' I'm looking at the color co-ordinations, combinations, or tricks to the eyes. Red draws me to the booth. Once there I have a choice between those lovely wooden inlaid floors or that beige carpet... hmm? Who am I? Merchants take the beige, though I can always wander over, after I take the wooden path to satisfy my consumerism. Love it. I look forward to other delights for the senses. That is what this is.

    Thanks for the follow, Lauren. Best wishes in your endeavors! (smile)

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    Replies
    1. Thanks, Dixie! I love the assessment of the experience! I worked with a great team and we made it happen. You are correct that there is a lot of psychology behind design choices... I think this applies to any artistic endeavor, like poetry or songs or movies.

      I hope to share more rapt experiences with the blogosphere. Thanks again, Dixie!

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  9. Wow- that looks great!!! I like seeing your design vs the real life photos. My husband is at these technology trade shows all the time and I always see pictures of the set-ups. That looks really good!

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    1. Thanks, Caitlin!

      Set-up is always insane!!! It gets so crazy at these events but it is such a rush. I love it!

      I hope your husband likes attending them. SO MUCH work goes into designing these trade show booths. The hours are ridiculous. But in the end I am always so pleased to create amazing experiences for people to enjoy.

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